JODIE LEUNG



IT’S NICE TO MEET YOU —
I’m a communication designer and recent OCAD graphic design graduate currently based in Toronto, ON. In my work, I often explore the intricate relationships between technology and people. A large part of my practice is shaped by my interest in constantly developing new skills in interactivity so I can create more engaging and enriching projects. When I’m not designing, I enjoy hiking, DJing, and playing ultimate frisbee! ︎


INDEX OF WORKS —


CURRENTLY LEARNING —
(last updated May 2019)
  • MAX7
  • Serato
  • Javascript


I’m happy to discuss how I can be of help to your project. Feel free to contact me for my rates and availability, or just to say hi!


GET IT TOUCH —
hello@jodieleung.com
604.562.8118


CONNECT ︎
Mark
ÆTHER






Aether is an experiential pop-up shop aiming to expose the wellness industry’s predatory practices through satire.

A line of seven absurd products embody the industry’s practices of exploiting our naiveté and feelings of inadequacy for profit. The fabrication of illness and unsubstantiated claims within the areas of mindfulness, fitness, energy, and beauty are captured in this suite of objects that are more extreme caricatures of existing products for sale today.



Upon engaging with a smart mirror, viewers receive what appears to be a personalized wellness diagnosis that they can remedy by buying the product with the matching colour gradient. A script implementing face-tracking detection was made to trigger one of seven ‘custom’ wellness diagnosis animations displayed on a monitor.

I. Approaching the smart mirror
‘What’s your spiritual weakness?’


II. Processing face-detection
‘Hang tight! Reading chakras...’
III. Receive personalized wellness diagnosis
Displays one of seven animations total

Wellness is a paradigm that suggests self-enhancement is attainable through relentless determination but feelings of inadequacy survives due to the near impossibility of becoming one’s idealized self. The quest for self-optimization is ironically exhausting and increasingly being enabled by wearable technology, the quantification of self, and social media.

This curated experience encourages reflection on the extent to which we as a culture partake in new-age wellness and for what purpose.


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Mark